On 13 June 2025, nine students from the Bachelor of Management (Marketing) with Honours organised UTM CAMPUS HYPE 2025 at the Convention Hall, Faculty of Management, Universiti Teknologi Malaysia (UTM). The event was conducted under the SBSF2023 ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป course.
Student Organising Committee:
Jin QueenLim Wen XinChong Yun HuiCheah ZiXianCheah Ka XuanWoi Kah LekWan Ahmad Danish Darwisy Wan Ahmad HishamudinEimann Arrazi HazliChin Yu HengThe event featured a fashion show to showcase student creativity and passion. The opening ceremony was officiated by Assoc. Prof. Dr. Nor Zafir Md Salleh, the facultyโs Deputy Dean Academic and Student Affairs.
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To enrich the learning experience, a talk titled โ๐ฌ๐ผ๐๐๐ต ๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ ๐ฒ๐ฟ๐ฐ๐ต๐ฎ๐ป๐ฑ๐ถ๐๐ถ๐ป๐ด ๐ง๐ฟ๐ฒ๐ป๐ฑ๐โ was delivered by Ts. Dr. Muhamad Firdaus Ramli, Senior Lecturer from the Faculty of Arts, Sustainability and Creative Industry (FSKIK), Universiti Pendidikan Sultan Idris (UPSI). His session focused on the dynamic trends in fashion and merchandising among youth, offering valuable insights into design thinking and consumer engagement.
The event also included cultural performances by both local and international UTM students, lucky draws, and hands-on activities such as DIY Flower Bouquet and DIY Keychain workshops.
UTM CAMPUS HYPE 2025 not only celebrated fashion talent but also provided practical experience in event planning, branding, and public communication. The students handled everything from promotional design to stage and technical coordination.
The event attracted 170 participants and received strong support from faculty members, guest speakers, sponsors, and attendees, making it a meaningful and inspiring success for the next generation of creative student designers.
#StrongerTogether #IamFM #marketing #entrepreneurship #fashion #brand #merchandise #MarComm
The event also included cultural performances by both local and international UTM students, lucky draws, and hands-on activities such as DIY Flower Bouquet and DIY Keychain workshops.
UTM CAMPUS HYPE 2025 not only celebrated fashion talent but also provided practical experience in event planning, branding, and public communication. The students handled everything from promotional design to stage and technical coordination.
The event attracted 170 participants and received strong support from faculty members, guest speakers, sponsors, and attendees, making it a meaningful and inspiring success for the next generation of creative student designers.
#StrongerTogether #IamFM #marketing #entrepreneurship #fashion #brand #merchandise #MarComm
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