On 13 June 2025, nine students from the Bachelor of Management (Marketing) with Honours organised UTM CAMPUS HYPE 2025 at the Convention Hall, Faculty of Management, Universiti Teknologi Malaysia (UTM). The event was conducted under the SBSF2023 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 course.
Student Organising Committee:
Jin QueenLim Wen XinChong Yun HuiCheah ZiXianCheah Ka XuanWoi Kah LekWan Ahmad Danish Darwisy Wan Ahmad HishamudinEimann Arrazi HazliChin Yu HengThe event featured a fashion show to showcase student creativity and passion. The opening ceremony was officiated by Assoc. Prof. Dr. Nor Zafir Md Salleh, the faculty’s Deputy Dean Academic and Student Affairs.
To enrich the learning experience, a talk titled “𝗬𝗼𝘂𝘁𝗵 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀” was delivered by Ts. Dr. Muhamad Firdaus Ramli, Senior Lecturer from the Faculty of Arts, Sustainability and Creative Industry (FSKIK), Universiti Pendidikan Sultan Idris (UPSI). His session focused on the dynamic trends in fashion and merchandising among youth, offering valuable insights into design thinking and consumer engagement.
The event also included cultural performances by both local and international UTM students, lucky draws, and hands-on activities such as DIY Flower Bouquet and DIY Keychain workshops.
UTM CAMPUS HYPE 2025 not only celebrated fashion talent but also provided practical experience in event planning, branding, and public communication. The students handled everything from promotional design to stage and technical coordination.
The event attracted 170 participants and received strong support from faculty members, guest speakers, sponsors, and attendees, making it a meaningful and inspiring success for the next generation of creative student designers.
#StrongerTogether #IamFM #marketing #entrepreneurship #fashion #brand #merchandise #MarComm
The event also included cultural performances by both local and international UTM students, lucky draws, and hands-on activities such as DIY Flower Bouquet and DIY Keychain workshops.
UTM CAMPUS HYPE 2025 not only celebrated fashion talent but also provided practical experience in event planning, branding, and public communication. The students handled everything from promotional design to stage and technical coordination.
The event attracted 170 participants and received strong support from faculty members, guest speakers, sponsors, and attendees, making it a meaningful and inspiring success for the next generation of creative student designers.
#StrongerTogether #IamFM #marketing #entrepreneurship #fashion #brand #merchandise #MarComm