On 20 June 2026, the Strategy Society, Faculty of Management UTM, Universiti Teknologi Malaysia (UTM) successfully organised a Community Engagement Programme at ๐ท๐๐๐๐ ๐ป๐๐๐๐๐๐๐๐๐๐๐ ๐ฒ๐๐๐ ๐ป๐๐๐๐๐ (๐ท๐ป๐ฒ๐ป) in collaboration with Universitas Bung Hatta, Indonesia.
The programme was led by Programme Director, Nur Hani, under the guidance of Dr. Mohd Zulfabli, Advisor of Strategy Society, with the support of Ms. Nur Farhana Zakaria, Person-in-Charge (PIC) of PTKT.
A key highlight of the programme was an inspiring knowledge-sharing session on digital marketing strategies conducted by Dr. Popi together with two fellow lecturers from Universitas Bung Hatta. The session provided practical insights and valuable exposure for local entrepreneurs to strengthen their digital presence and business competitiveness.
The programme was led by Programme Director, Nur Hani, under the guidance of Dr. Mohd Zulfabli, Advisor of Strategy Society, with the support of Ms. Nur Farhana Zakaria, Person-in-Charge (PIC) of PTKT.
A key highlight of the programme was an inspiring knowledge-sharing session on digital marketing strategies conducted by Dr. Popi together with two fellow lecturers from Universitas Bung Hatta. The session provided practical insights and valuable exposure for local entrepreneurs to strengthen their digital presence and business competitiveness.
As part of the engagement activities, participants also visited ๐ซ๐๐๐ ๐ฉ๐๐๐ ๐ท๐๐๐๐๐๐๐ & ๐ช๐๐๐๐๐ and ๐ฎ๐๐๐๐ ๐ท๐๐๐๐๐๐. During these visits, members of ๐บ๐๐๐๐๐๐๐ ๐บ๐๐๐๐๐๐ actively supported local vendors by developing promotional materials and designing marketing posters aimed at enhancing branding efforts and strengthening social media visibility.
Through this initiative, the programme reflects UTMโs continuous commitment to community empowerment, knowledge transfer, and fostering sustainable business growth among local entrepreneurs. 
Strategy Society, Faculty of Management, UTM extends its heartfelt appreciation to all collaborators, participants, and stakeholders whose dedication and support contributed to the success of this meaningful programme.
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