Faculty of Management UTM showcases the creativity and innovation of students enrolled in the Advertising and Promotion (SBSF3063) course through a strategic collaboration with industry partners in support of the Visit Johor 2026 initiative.
As part of this experiential learning project, students developed integrated social media campaigns to promote Tanjung Surat, Johor, highlighting its captivating natural attractions, rich cultural heritage, and promising eco-tourism destinations. This initiative provides students with valuable real-world experience while contributing to the promotion of Johor’s tourism sector.
To evaluate the students’ campaign proposals, an industry assessment session was held with the participation of distinguished professionals from the tourism, aviation, and heritage sectors on 3 July 2026 (Friday)
The Faculty was honoured to welcome the following industry panel members:
Encik Jeffri Bin Munir, Chief Operating Officer, Majestic Johor Tourism Sdn. Bhd., Puan Noor Safura Suib Head of Commercial, Johor Bahru Senai International Airport and Encik Muhammad Qaim Qays bin Azmi Head of Public Relations, Media and Corporate Relations, Yayasan Warisan Johor
As part of this experiential learning project, students developed integrated social media campaigns to promote Tanjung Surat, Johor, highlighting its captivating natural attractions, rich cultural heritage, and promising eco-tourism destinations. This initiative provides students with valuable real-world experience while contributing to the promotion of Johor’s tourism sector.
To evaluate the students’ campaign proposals, an industry assessment session was held with the participation of distinguished professionals from the tourism, aviation, and heritage sectors on 3 July 2026 (Friday)
The Faculty was honoured to welcome the following industry panel members:
Encik Jeffri Bin Munir, Chief Operating Officer, Majestic Johor Tourism Sdn. Bhd., Puan Noor Safura Suib Head of Commercial, Johor Bahru Senai International Airport and Encik Muhammad Qaim Qays bin Azmi Head of Public Relations, Media and Corporate Relations, Yayasan Warisan Johor
The evaluation focused on the students’ creativity, strategic messaging, digital engagement, and effectiveness in promoting Tanjung Surat as a tourism destination. Selected campaigns will have the opportunity to gain wider exposure through digital platforms, further amplifying the Visit Johor 2026 campaign.
This collaboration reflects the Faculty of Management’s commitment to strengthening academia-industry partnerships while equipping students with industry-relevant skills and experiences that prepare them to become future marketing professionals and leaders.
#UTM #FacultyOfManagement #VisitJohor2026 #TanjungSurat #TourismJohor #Marketing #AdvertisingAndPromotion #IndustryCollaboration #ExperientialLearning #InnovatingSolutions
This collaboration reflects the Faculty of Management’s commitment to strengthening academia-industry partnerships while equipping students with industry-relevant skills and experiences that prepare them to become future marketing professionals and leaders.
#UTM #FacultyOfManagement #VisitJohor2026 #TanjungSurat #TourismJohor #Marketing #AdvertisingAndPromotion #IndustryCollaboration #ExperientialLearning #InnovatingSolutions
