Culture, heritage, sustainability, marketing, entrepreneurship and artificial intelligence came together during the โ€œ๐—”๐—ฆ๐—œ๐—”๐—ก ๐—–๐—จ๐—Ÿ๐—ง๐—จ๐—ฅ๐—˜ ๐—”๐—ก๐—— ๐—ฆ๐—จ๐—ฆ๐—ง๐—”๐—œ๐—ก๐—”๐—•๐—œ๐—Ÿ๐—œ๐—ง๐—ฌ ๐—˜๐—ก๐—š๐—”๐—š๐—˜๐— ๐—˜๐—ก๐—ง ๐—ฃ๐—ฅ๐—ข๐—š๐—ฅ๐—”๐—  (๐—”๐—–๐—˜๐—ฆ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ): ๐—–๐—ข๐—Ÿ๐—Ÿ๐—”๐—•๐—ข๐—ฅ๐—”๐—ง๐—œ๐—ฉ๐—˜ ๐—–๐—ข๐— ๐— ๐—จ๐—ก๐—œ๐—ง๐—ฌ ๐—ข๐—จ๐—ง๐—ฅ๐—˜๐—”๐—–๐—› ๐—•๐—˜๐—ง๐—ช๐—˜๐—˜๐—ก ๐— ๐—”๐—Ÿ๐—”๐—ฌ๐—ฆ๐—œ๐—”, ๐—๐—”๐—ฃ๐—”๐—ก ๐—”๐—ก๐—— ๐—œ๐—ก๐——๐—ข๐—ก๐—˜๐—ฆ๐—œ๐—”โ€. The programme transformed Johorโ€™s cultural and business settings into an international learning laboratory.
Organised by the ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ (๐—ฆ๐— ๐—ฅ๐—š) and Faculty of Management (FM), Universiti Teknologi Malaysia in September 2026, ACES 2026 brought together 26 students: 12 from FM UTM, 9 from ๐— ๐—ฒ๐—ถ๐—ท๐—ผ ๐—จ๐—ป๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐˜†, ๐—ก๐—ฎ๐—ด๐—ผ๐˜†๐—ฎ, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป and 5 from ๐—ž๐—ผ๐—ป๐—ฎ๐—ป ๐—ช๐—ผ๐—บ๐—ฒ๐—ปโ€™๐˜€ ๐—จ๐—ป๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐˜†, ๐—ž๐—ผ๐—ฏ๐—ฒ, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป.
The programme was designed by a dedicated team of FM academicians who also served as facilitators and speakers. The team reflected the diverse expertise within the faculty and contributed valuable multidisciplinary perspectives to ACES 2026.
๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ:
Assoc. Prof. Dr. Zuraidah Sulaiman
Dr. Noraindah Abdullah Fahim
Dr. Adaviah Mas’od
Ts. Dr. Azlin Abd Jamil
Dr. Nor Emmy Shuhada Derani
๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ:
Assoc. Prof. Dr. Noriza Mohd Jamal
Madam Sariati Azman
๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜†:
Dr. Rakotoarisoa Maminirina Fenitra
Dr. Muhammad Iqbal Ar Rasyid
ACES 2026 was developed as an โ€œinternationalisation at homeโ€ initiative which enabled UTM students to gain international and intercultural exposure without travelling abroad. It received project support valued at RM7,500 from ๐—Ÿ๐—ผ๐—ฎ๐—ถ๐˜๐—ฎ ๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ง๐—ผ๐—ธ๐˜†๐—ผ, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป. The programme also involved academicians from๏ผMeijo University๏ผNagoya, Japan and Universitas Brawijaya, Malang, Indonesia as below:
๐—™๐—ฎ๐—ฐ๐˜‚๐—น๐˜๐˜† ๐—ผ๐—ณ ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—จ๐—ป๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐—ฎ๐˜€ ๐—•๐—ฟ๐—ฎ๐˜„๐—ถ๐—ท๐—ฎ๐˜†๐—ฎ, ๐—œ๐—ป๐—ฑ๐—ผ๐—ป๐—ฒ๐˜€๐—ถ๐—ฎ:
Dr. Inggang Perwangsa Nuralam
Madam Edlyn Khurotul Aini
Madam Lusy Deasyana Rahma Devita
๐—™๐—ฎ๐—ฐ๐˜‚๐—น๐˜๐˜† ๐—ผ๐—ณ ๐—™๐—ผ๐—ฟ๐—ฒ๐—ถ๐—ด๐—ป ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ฒ๐˜€, ๐— ๐—ฒ๐—ถ๐—ท๐—ผ ๐—จ๐—ป๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜๐˜†, ๐—ก๐—ฎ๐—ด๐—ผ๐˜†๐—ฎ, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป:
Prof. Dr. Yusuke Suzumura
๐—Ÿ๐—ผ๐—ฎ๐—ถ๐˜๐—ฎ ๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ง๐—ผ๐—ธ๐˜†๐—ผ, ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป:
Mr. Hidetoshi Horibe
Through 6 integrated modules, students explored Malaysian and Nusantara culture, tangible and intangible heritage, business, marketing and entrepreneurship, sustainability innovation, change making and social impact, Zapin dance, cultural textiles like Batik and Kain Benang Johor. Their learning was strengthened through field based activities at the Faculty of Management, Yayasan Warisan Johor, Kompleks Kraf Johor, AEON Mall Tebrau City, and Forest City Marina Hotel.
At Yayasan Warisan and Kompleks Kraf Johor, participants experienced Johorโ€™s living heritage through Rumah Zapin, traditional games and musical instruments, art and handicraft, Batik, textile weaving and Kain Benang Johor. These first hand encounters provided the cultural knowledge and evidence needed for their innovation projects.
The students subsequently worked in mixed Malaysian-Japanese teams on two business case challenges. During the AEON Industry Case Challenge, they proposed ways to make Malaysian traditional textile such as Batik more relevant to younger consumers. A second Change Maker Innovation Case challenged them to preserve the identity of Zapin dance and Kain Benang Johor while exploring their potential for contemporary innovation and comparison with Japan’s Kurume Kasuri textile.
Generative AI was used as an exploration and visualisation partner to develop ideas, product mock-ups, prototypes, videos and presentations. However, students remained responsible for verifying information, protecting cultural authenticity and defending the feasibility of their recommendations.

ACES 2026 was designed to move students beyond simply observing culture. It encouraged them to critically question AI-generated ideas and create innovations that are culturally responsible, sustainable and meaningful to younger generations. The programme concluded with encouraging outcomes, demonstrating stronger critical engagement with AI, a deeper understanding of the connections between culture, heritage, innovation and sustainability, and a greater commitment to cultural heritage preservation and sustainable development. More importantly, ACES 2026 showed how cross cultural learning, human creativity and responsible use of AI can come together to inspire young people to appreciate, reimagine and carry heritage forward. ACES 2026 may have come to an end, but the journey of learning, friendship and collaboration continues beyond borders! ๐—ช๐—ฒ ๐˜„๐—ฎ๐—ฟ๐—บ๐—น๐˜† ๐˜„๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€, ๐—ฎ๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ถ๐—ฐ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ท๐—ผ๐—ถ๐—ป ๐˜‚๐˜€ ๐—ถ๐—ป ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด๐—ณ๐˜‚๐—น ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐—ผ๐—ณ ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ, ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. ๐™Ž๐™š๐™š ๐™ฎ๐™ค๐™ช ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™ฃ๐™š๐™ญ๐™ฉ ๐˜ผ๐˜พ๐™€๐™Ž ๐™–๐™ฃ๐™™ ๐™ฌ๐™š๐™ก๐™˜๐™ค๐™ข๐™š ๐™ฉ๐™ค ๐™ˆ๐™–๐™ก๐™–๐™ฎ๐™จ๐™ž๐™–! For further enquiries, please get in touch with ACES team at zuraidahs@utm.my and we look forward to hearing from you. #FacultyOfManagement #UniversitiTeknologiMalaysia #KeranaTuhanUntukManusia #UTMASCEND2030 #MenginovasiPenyelesaianLestari #ACES2026 #CulturalHeritage @top fans

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