Two members from the Marketing Research Group (MRG), Prof Rohaizat Baharun and Dr Zaidahwati Zaidin were invited by MATRADE (Malaysia External Trade Development Corporation) for a day seminar on Programme for Exporters Training Programme Entitled “”How to Choose Payment Methods and Export Pricing Strategies that Boost Sales and Profit Margins” on 30th April 2019 at KSL Hotel and Resort, Johor Bharu.

Two slots were given to both AHIBS speakers to talk about the development of price strategies for international markets. The main objective of the talk is to understand the best practices for pricing and the factors influencing the pricing strategies. The audiences were from exporters and potential exporters in the state of Johor and some came from Singaporean firms. About 80 exporter representatives attended the seminar. At the end of the session, some audiences expressed interests to cooperate with MRG experts in further consultation projects.

Story and photos by: Rohaizat Baharun

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