Dr. Norasnita Ahmad
Dr. Norasnita Ahmad is a Senior Lecturer in Information Systems at the Faculty of Management, Universiti Teknologi Malaysia (FM, UTM). She holds a Bachelor’s degree in Computer Science and a Master’s degree in Information Technology Management, both from Universiti Teknologi Malaysia. She earned her PhD from the University of Birmingham, UK. Her academic journey reflects strong expertise in information systems, educational technology, and digital transformation in higher education. She has extensive experience teaching IS/IT-related courses, including Digital Business Project Management, Marketing Information Systems, IT for Organizational Transformation, Agile Project Management, Systems Analysis and Design, and Database Systems. Dr. Norasnita currently serves as the Manager of Quality and Strategy at FM, UTM. Since 2019, she has been actively involved in overseeing academic quality assurance and strategic planning. She is also a certified auditor for UTM’s academic programs, underscoring her commitment to maintaining excellence in higher education. Her research and supervision activities primarily focus on information systems and educational technology. Her work encompasses areas such as information systems adoption, user engagement in digital platforms, gamification in online learning environments, adaptive learning technologies, business intelligence, digital transformation, and social media. She has published extensively in these fields, contributing to both theoretical and applied advancements in educational technology. Beyond academia, Dr. Norasnita has been actively engaged in consultancy projects, applying information systems to both academic and industry contexts.
Indexed-Articles (Scopus & Web of Science)
1. Aljabali, R.N, Ahmad, N., Chiu, W. (2025). Continuance Intention to Use Mobile Fitness Applications: The Role of Switching Cost, Guilt and Neutralization Techniques, International Journal of Sports Marketing and Sponsorship, 2025, Article in Press. https://www.emerald.com/ijsms/article-pdf/26/3/599/10340774/ijsms-09-2024-0244en.pdf?getftrtoken=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAALcwgbQGCSqGSIb3DQEHBqCBpjCBowIBADCBnQYJKoZIhvcNAQcBMB4GCWCGSAFlAwQBLjARBAyimwX0D7OLOAQhrfoCARCAcHV2SyWut4Sm2MZBOO2KaFKd3cQDvkJNcLvy_6nGkQjO1i0QO2ifh8bY2Nem751YmKvRI1DD_usDEqDymqKDR-f9XhTMeJ-KRPIrAB8fcg-9GkwGBr2M8E460bEvr8j7hk8XGHTdg_BczHG6H7F4jsY
2. Aljabali, R.N, Ahmad, N., Khatib, S.F.A (2025). Holistic Framework for the Adoption Determinants of Mobile Health Applications: A Systematic Literature Review, International Journal of Pharmaceutical and Healthcare Marketing, 2025, Article in Press https://www.emerald.com/ijphm/article-abstract/19/3/794/1250999/Holistic-framework-for-the-adoption-determinants?redirectedFrom=fulltext
3. Tania, K.D., Syed Abdullah, N., Ahmad, N., Sahmin, S. (2023). Compliance Intention for E-learning Continue Usage: Validation of Measurement Items, Lecture Notes on Data Engineering and Communications Technologies, 2023, 179, pp. 639–648 https://link.springer.com/chapter/10.1007/978-3-031-36258-3_56
4. Adedokun, F.O., Ahmad, N., Miskon, S. (2022) Gamification Elements in E-Library Services in Higher Education: A Systematic Review, Lecture Notes on Data Engineering and Communications Technologies, 2022, 127, pp. 723–733. https://link.springer.com/chapter/10.1007/978-3-030-98741-1_61
5. Azmi, L.F., Ahmad, N., Iahad, N.A. (2021). Gamification Elements in E-commerce – A Review, 2021 International Congress of Advanced Technology and Engineering, ICOTEN 2021, 9493475. https://www-scopus-com.ezproxy.utm.my/pages/publications/85112370500?origin=resultslist
6. Ahmed, Y.A., Ahmad, M.N., Ahmad, N. & Zakaria, N. (2019). Social Media for Knowledge-Sharing: A Systematic Literature Review, Telematics and Informatics. Vol 37, pp. 72-112. https://www.sciencedirect.com/science/article/abs/pii/S0736585317306688?getft_integrator=scopus&pes=vor&utm_source=scopus
Research Interest
Information Systems (IS)/IS Adoption, • Gamification in Information Systems, • User Engagement in Digital Platforms, • Digital Transformation, • Educational Technology & eLearning, • Adaptive Learning Environments, • Business Information Systems & Business Intelligence, • Social Media & Knowledge Sharing
