Dr. Norzaidahwati Zaidin
Dr. Norzaidahwati Zaidin born in Pontian Johor, Malaysia in 1967. He had her early education in Johor and Kuala Lumpur. She obtained her first degree in BBA from Universiti Utara Malaysia, and earned two master degrees from university of Strathclyde, Scotland in MSc in Business Information Technology System and MSc. in International Marketing in late 1990s. She pursued her PhD at Universiti Teknologi Malaysia in Management and her research was Healthcare Service Quality. Dr Norzaidahwati started her career in the banking industry as the marketing officer and in charge of the industrial hire purchase department. She then started her academic career at Universiti Malaysia Sarawak. She is currently attached to University Teknologi Malaysia , at Faculty of Management. Her area of teaching, supervision and research is Marketing, focusing on Healthcare Marketing, Marketing for Innovation and global marketing. She has supervised more than 15 PhD research and more than 20 action research for MBA students. She teaches two core subjects for Marketing program, namely product Management and Global marketing and offers two elective courses, Healthcare Marketing and Marketing for Innovative products. She was also teaches Strategic Innovative Marketing for MBA. She has pubkished more than 50 journal articles, wth 10 H index and have 242 citations. She also active in action research and consultancies with the agencies and companies across industries. She is also the chairman of the Board of Visitor for Kumpulan Perubatan Johor Bandar Dato’ Onn. currently she serves as the coordinator of the PhD program at the Faculty of Management and the Felo for High Quality Delivery of Universiti Technology Malaysia.
Research Interest
Healthcare Marketing, Marketing for Innovation, Global Marketing, Live Streaming Marketing, Consumer Behaviour
