Dr. Alhamzah Fadhil Abbas
Dr. Alhamzah Fadhil Abbas is a Senior Lecturer at the Faculty of Management, Universiti Teknologi Malaysia (UTM), Johor, Malaysia. His academic and professional work centers on marketing, entrepreneurship, digital transformation, and sustainable business strategies areas in which he has consistently contributed through teaching, research, and industry engagement. At UTM, he teaches a wide range of undergraduate and postgraduate courses, including Marketing Research, Supply Chain Management, Social Marketing, Logistics Management, and Entrepreneurship & Innovation. He is actively involved in curriculum development, student supervision, and experiential learning projects that integrate real-world industry practices into academic training, adopting a dynamic teaching approach that emphasizes critical thinking, innovation, and the strategic use of technology in solving contemporary business challenges. His research portfolio reflects a strong interest in emerging trends shaping modern markets, and he has authored and co-authored numerous journal articles, book chapters, and conference papers published in reputable international outlets. His work often explores consumer behavior in digital environments, AI adoption in startups, sustainable marketing practices, e-commerce growth in developing economies, and bibliometric analyses of global research trends, while he frequently collaborates with international scholars on multidisciplinary research initiatives. Beyond research and teaching, Dr. Alhamzah contributes to faculty-level committees, conference organizations, and academic community engagements, supporting the advancement of knowledge in marketing and entrepreneurship and producing applied research that benefits policymakers, businesses, and society at large.
Indexed-Articles (Scopus & Web of Science)
1. Jusoh, A., Abbas, A. F., Khatib, S. F., & Hassan, A. A. G. (2025). Mapping the evolution of agricultural E-commerce: insights from a bibliometric study. Cogent Social Sciences, 11(1), 2553224. https://doi.org/10.1080/23311886.2025.2553224
2. Abbas, A. F., & Al-Lawati, E. H. (2025). Revisiting artificial intelligence in start-ups: A theoretical perspective on integration, opportunities, challenges, and strategic advancement. Journal of the International Council for Small Business, 1-44. https://doi.org/10.1080/26437015.2025.2549059
3. Eriqat, I. O., Khatib, S. F., Abbas, A. F., & Fayad, A. A. (2025). Does digital payments reduce the risk of money laundering? The role of financial sector development. Journal of Business Economics and Management, 26(4), 860-879. https://doi.org/10.3846/jbem.2025.24402
4. Jusoh, A., Abbas, A. F., Abu Yazid, M. H., Latip, H. A., & Che Hussin, A. R. (2025). Cultivating Digital Pathways: A Systematic Review of e-Commerce Adoption in Asian Agriculture. Journal of Agricultural & Food Information, 1-37. https://doi.org/10.1080/10496505.2025.2553282
5. Khatib, S. F., Abbas, A. F., Igwe, M. N., Yue, S., & Sulimany, H. G. H. (2025). Mind the Tides: A Systematic Review of the Geopolitical Risk Literature. Politics & Policy, 53(3), e70028. https://doi.org/10.1111/polp.70028
6. Abbas, A. F., Hashim, H. M., Sahi, A. M., Bayram, G. E., & Valeri, M. (2025). Exploring the landscape of family business research in Asia: A bibliometric analysis. Journal of the International Council for Small Business, 1-34. https://doi.org/10.1080/26437015.2025.2457146
7. Fayad, A. A., Khatib, S. F., Abbas, A. F., Ghaleb, B. A. A., & Mousa, A. K. (2025). The determinants and consequences of board multiple directorships. Corporate Governance: The International Journal of Business in Society, 25(2), 252-271.https://doi.org/10.1108/CG-07-2023-0310
8. Majeed, A. H., Younis Agha, M. N., Abbas, A. F., & Kadhim, K. G. (2025). Innovative solutions for sustainable development: The role of social entrepreneurship in alleviating poverty. Journal of Social Entrepreneurship, 1-31.https://doi.org/10.1080/19420676.2024.2431002
9. Majeed, A. H., Abbas, A. F., Kadhim, K. G., & Kzar, M. F. (2025). Poverty reduction and the sustainable development goals: a bibliometric study focused on the Global South. Development in Practice, 35(1), 127-151. https://doi.org/10.1080/09614524.2024.2428801
10. Zulfiqar, U., Abbas, A. F., Aman-Ullah, A., & Mehmood, W. (2024). A bibliometric and visual analysis of revisit intention research in hospitality and tourism. Journal of Tourism Futures. https://doi.org/10.1108/JTF-01-2024-0013
Book Chapters
1. Abbas, A. F., & Khatib, S. F. (2025). Introduction to sustainability assurance. In Navigating Trust in Sustainability Reporting and Assurance (pp. 1-30). IGI Global Scientific Publishing. DOI: 10.4018/979-8-3373-0117-4.ch001
2. Khatib, S. F., Mustafa, Z., & Abbas, A. F. (2025). Digital transformation and financial sustainability. In Algorithmic training, future markets, and big data for finance digitalization (pp. 33-74). IGI Global Scientific Publishing. DOI: 10.4018/979-8-3693-6386-7.ch002
3. Sahi, A. M., Khalid, H., & Abbas, A. F. (2022). Barriers to Using Mobile Payment Technology. In Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications (pp. 245-273). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-19-6509-8_14
Research Interest
Digital Marketing, Marketing Analytics, Tourism Marketing, Entrepreneurship Marketing, Sustainability Marketing
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
1. Digital marketing
2. Entrepreneurship marketing
3. Sustainable marketing
