CONGRATULATIONS to our Faculty of Management, Universiti Teknologi Malaysia (UTM) academicians from the Department of Marketing and Entrepreneurship, Assoc Prof Dr Thoo Ai Chin, Assoc Prof Dr Zuraidah Sulaiman and Dr Mazilah Abdullah for having successfully passed all the required Qualifying Examinations and awarded the CERTIFIED PROFESSIONAL MARKETER (CPM Asia) by Asia Marketing Federation.
CPM Asia is the official recognition of a marketer’s professional status for those who have already reached the significant level of theoretical and practical knowledge of marketing in the Asian region. The Asia Marketing Federation (AMF) bestows this professional designation, and is endorsed by the national marketing bodies in Asia. The CPM evaluates five components, including Marketing Research, Marketing Strategy, Marketing Communications, Asia Business, and Asia Marketing Management.
These three lady marketers are life time members of Institute of Marketing Malaysia and their primary research areas are in the following fields of expertise:
Assoc Prof Dr Thoo Ai Chin – Supply Chain Management, Customer Relationship Management, Sustainability/Green Marketing
Assoc Prof Dr Zuraidah Sulaiman – Consumer Behaviour, Social Media Marketing, Sustainability/Green Marketing
Dr Mazilah Abdullah – Relationship Marketing, Pricing Decision, Islamic Marketing
May others be motivated and inspired by this great CPM accomplishment. Best wishes Drs for your next adventure!
Assoc Prof Dr Thoo Ai Chin – Supply Chain Management, Customer Relationship Management, Sustainability/Green Marketing
Assoc Prof Dr Zuraidah Sulaiman – Consumer Behaviour, Social Media Marketing, Sustainability/Green Marketing
Dr Mazilah Abdullah – Relationship Marketing, Pricing Decision, Islamic Marketing
May others be motivated and inspired by this great CPM accomplishment. Best wishes Drs for your next adventure!