
Assoc. Prof. Dr. Nor Zafir Md Salleh
Assof. Prof. Dr. Nor Zafir Md Salleh is the Assistant Dean of Continuing and Transnational Education, where she headed a department of part time studies and transnational education of FM. She obtained her first degree in Retail Management. Prior to joining UTM, she was Head of Promotion Department for a Japanese Consumer Goods Company based in Malaysia. She is currently the advisor to several programmes related to business and management at Sunway College Johor Bahru and Polytechnic Malaysia. She was exposed to some international experience including being international researcher at Akita International University focusing on Islamic Tourism research, an area she focused for her PhD. Her social works entitled her as one of the Girl Guides Association Malaysia’s Executive Board at national level. She is the Member of the Institute of Marketing Malaysia, IEEE and International Association of Blended Learning.
Research Interest
Service Innovation, Retail and Heritage Tourism, Islamic Hospitality, Social Marketing
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
1. Effectiveness of Tourism Marketing Management In Promotion of coastal tourism destination
2. Communication Action during Natural Disaster
3. Promotion of Islamic Tourism as a catalyst of economic Reform