Assoc. Prof. Dr. Nor Zafir Md Salleh
Associate Professor Dr. Nor Zafir Md Salleh is currently serving as the Deputy Dean (Academic and Student Affairs) at the Faculty of Management, Universiti Teknologi Malaysia (UTM). She holds a PhD in Islamic Tourism, with research experience at Akita International University, Japan. Her areas of expertise include service innovation, sustainable retailing, Islamic tourism and heritage, as well as neuromarketing. She has professional experience in various industries before becoming a lecturer and is actively engaged in industry-collaborative research. In addition, she serves as an external advisor for management and business programs at several educational institutions, including Sunway College Johor Bahru and local polytechnics. She actively publishes articles in indexed international journals and currently has a Scopus h-index of around 16. Since 2016, she has supervised 3 master’s students and 11 doctoral students in the fields of marketing, tourism, and neuromarketing.
Research Interest
Service Innovation, Retail and Heritage Tourism, Islamic Hospitality, Social Marketing
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
1. Effectiveness of Tourism Marketing Management In Promotion of coastal tourism destination
2. Communication Action during Natural Disaster
3. Promotion of Islamic Tourism as a catalyst of economic Reform