MBA – Aviation Management

Code: MBSA 1623

Pre-Requisite Course(s): None

Synopsis: In this dynamic and global business environment, effective leadership and outstanding human resource are the keys to organizational success. This course focuses on equipping students with the knowledge and competencies to lead, manage and develop talents in organizations. The course is built upon the foundations of leadership and human resource management disciplines. Students will learn to lead talents by understanding the behaviors of individuals, groups and organizations as a whole, and achieving talent professionalism as well as organizational effectiveness through human resource management activities.

Code: MBSA 1413

Pre-Requisite Course(s): None

Synopsis: This course is designed to expose participants to important issues in accounting relevant to business organizations. Its main aim is to provide knowledge and develop a general understanding of how these issues are relevant and affect business operations. Participants are taught on how to interpret financial statements and understand the implications for their organizations. The course also discusses the various costing concepts and methodologies to help build awareness on the importance of cost and profit, so that participants will be cost conscious and strive for productivity and profitability as they ethically perform tasks at their workplace.

Code: MBSA 2313

Pre-Requisite Course(s):

• Accounting for Business Decision Making
• Marketing Management

Synopsis: Entrepreneurship education is an integral component of business education since it focuses on recognizing a business opportunity, starting a business based on the recognized opportunity and sustaining that business. As well realized, successful entrepreneurship requires more than merely luck and money. Education provides skills and tools to the process of creativity, innovativeness, risk taking and planning to ensure higher survivability. This course is designed to provide a contemporary perspective on the theory, process and practice of entrepreneurship. It also focuses on important aspects of the business start-up process with a business model canvas as the grand outcome. The development processes are applicable to both small business and corporate environments.

Code: MBSA 1713

Pre-Requisite Course(s): None

Synopsis: Understanding of organizational issues requires managers to know the methodologies to acquire relevant information (data) accurately. The course is delivered as a series of modules by a team of lecturers. It addresses knowledge needed to conduct the following projects: 1) scientific research, 2) case writing research, 3) business plan, and 4) consultancy project. Students are expected to produce any of the following outputs: 1) mini research report, 2) caselet and teaching note, 3) business plan, or 4) consultancy report. Presentation of these outputs shall be presented and evaluated by at least two examiners nominated by IBS. The outputs of the course will be carried through shall students opt for Business Research Project course (MBSA 2923).

Code:  MBSA 1323

Pre-Requisite Course(s): None

Synopsis: This course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises based on current and future outlook of the market environment particularly IR4.0 revolution. The students will learn how to practice marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centred on the effective deployment of the marketing mix elements and ethical norms. The course will be taught using cases, lectures, and a major field project which has student teams working with companies or establishing their own marketing plans.

Code:  MBSA 1523

Pre-Requisite Course(s): None

Synopsis: The main objective of this course is to provide a sound grounding in the basic principles of micro and macroeconomics and their application to business decision making, to facilitate informed reading of economic of economic media and achieve an understanding of the broader economic issues faced by businesses in Malaysia, and to understand how fiscal policy and monetary policy affect the economy and business decision.

Code:  MBSA 1463

Pre-Requisite Course(s): None

Synopsis: Business organizations are torn between effective business services for consumers and organizational profitability. This is pertinent in view of the need to strategize their operations within the competitive business market, especially for private businesses. The governance of corporations in contemporary business and socio-economic environments is further explored looking into in-depth analysis and evaluation of the role, responsibility, integrity and accountability of corporations and their directors, managers and officers. The complex and multi-faceted relationships of the corporations with the government and society. Topics covering the corporation as a unique form of social organization acting as catalyst for reform towards enhancing the strength, resilience and morality of civil society of the nation and the world would be covered and critically examined.

Code:  MBSA 1133

Pre-Requisite Course(s): None

Synopsis: In this course, participants are given strategy concepts for knowledge and application both at the business and corporate levels. The development of strategic thinking permits participants to approach complex organizational scenarios and opportunities from a larger perspective, particularly in the context of globalization of businesses, and with regard to business operational strategies as they relate to the overall corporate strategies of the organization. This course explores effective management of corporate, business and operational strategies towards gaining competitive advantage for business organizations.