Assoc. Prof. Dr. Batiah Mahadi
Dr. Batiah Mahadi is a senior lecturer in the Faculty of Management (FM) previously IBS at the Universiti Teknologi Malaysia where she has been a faculty member since 2011.
Her research interests lie in the area of strategy formulation, e- business, technology innovation, economic impact and service marketing. She has collaborated actively with researchers in several other disciplines such as information management, biology, mathematics and remote sensing through grants awarded by Malaysian Ministry of Higher Education.
Apart from research, Batiah also teaches several key management subjects such as economics, technology management, organizational behavior, principles of management and engineering management.
strategy formulation, e- business, technology innovation, economic impact and service marketing