“From University to Community: Sparking Entrepreneurial Impact”
On 7th May 2025, vision became reality.
Participants: 40 students from 10 secondary schools
Organized by: Faculty of Management, UTM
In partnership with: PPD Kulai & CCIN UTM
Location: Faculty of Management, UTM
Focus: Boosting school cooperatives sales through BMC & aI tools
The program focused on empowering students to improve their school cooperatives by identifying real challenges, conducting market research, and crafting strategic business solutions.
𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐏𝐡𝐚𝐬𝐞𝐬
Phase 1: Awareness
Students were introduced to entrepreneurship, the BMC framework, and AI tools.
Phase 2: Market Research & Planning
Teams interviewed cooperative managers, conducted surveys, and developed action plans using AI-generated insights.
Phase 3: Pitching
Students pitched their creative and data-driven business ideas with AI-enhanced visuals to a panel of UTM experts.
Phase 4: Reflection
Winning teams will be interviewed to share their experiences and key takeaways from the challenge.
Students proposed innovative and practical strategies, including pricing improvements, to boost cooperative performance. Their final pitches were confident, insightful, and community-oriented.
𝐑𝐞𝐬𝐮𝐥𝐭𝐬
𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐀: 𝐁𝐌𝐂 𝐏𝐢𝐭𝐜𝐡𝐢𝐧𝐠
1st Place: SMK Senai 2nd Place: SMK Tunku Abdul Rahman Putra 3rd Place: SMK Taman Putri 4th Place: SMK Sultan Ibrahim 5th Place: SMK Indahpura 1
𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐁: 𝐏𝐨𝐬𝐭𝐞𝐫 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 1st Place: SMK Sultan Ibrahim 2nd Place: SMK Senai 3rd Place: SMK Taman Putri
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐀𝐰𝐚𝐫𝐝𝐬 Best Jury’s Choice: SMK Senai Best BMC Design: SMK Tunku Abdul Rahman Putra Best Presenter: SMK Taman Putri This initiative reflects UTM’s strong commitment to:
- Experiential and hands-on learning
- Community empowerment through Knowledge Transfer
- Advancing SDG 4 (Quality Education) and SDG 8 (Decent Work & Economic Growth)
A heartfelt thank you to all participating schools and students, our dedicated facilitators, and key partners: District Education Office (PPD) Kulai and Centre for Community and Industry Network (CCIN), UTM, for making this program a success.
Project Leader: Dr. Logaiswari Indiran and team: Dr. Umar Haiyat Abdul Kohar, Dr. Noraindah Abdullah Fahim, Assoc. Prof. Dr. Aslan Amat Senin
