Faculty of Management UTM’s students enrolled in the Service Operations Management visited Tanjung Piai National Park on 14 December 2023. This outing was more than a field trip. It was a valuable Work-Based Learning (WBL) experience designed to offer students practical insights into customer experience and service quality within the context of a national park setting.
Students had the opportunity to observe and analyse the various service quality attributes at Tanjung Piai National Park, as well as actively engage in interactive discussions with park officials. This approach not only allowed the students to identify and evaluate the relevant service quality attributes, but also significantly contributed to their academic and professional development.
The visit also included a guided exploration of the park, allowing students to witness firsthand the unique ecosystem and cultural significance of the park. From mangrove swamps to breathtaking views, the natural backdrop serves as a learning tool for the importance of delivering exceptional customer experiences in a tourist destination.
The practical experience at the park deepened the students’ understanding of Service Operations Management principles, particularly highlighting the significance of customer-centric practices and service quality in the tourism industry. This experience will undoubtedly shape their perspectives as future professionals in Service Operations Management.
A heartfelt thank you to Tanjung Piai National Park for hosting our students and providing an exemplary learning environment. We appreciate your park’s commitment to education and the opportunity for our students to witness best practices in action.
