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๐๐ก๐ ๐๐๐ฉ๐๐ง-๐๐๐ฅ๐๐ฒ๐ฌ๐ข๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฆ๐ฆ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ซ๐จ๐ฃ๐๐๐ญ took place from 2nd to 5th September 2024, featuring a collaboration between Faculty of Management, Universiti Teknologi Malaysia (UTM); ๅๅๅคงๅญฆ ๏ผMeijo University๏ผNagoya, Japan; Loaita Corporation, Tokyo, Japan; and Hard Rock Cafe Puteri Harbour, Johor.
The programme involved eight UTM students and seven Meijo University students, that was facilitated and mentored by:
๐๐ฌ๐ฌ๐จ๐. ๐๐ซ๐จ๐. ๐๐ซ. ๐๐ฎ๐ซ๐๐ข๐๐๐ก ๐๐ฎ๐ฅ๐๐ข๐ฆ๐๐ง๐๐ซ. ๐๐จ๐ซ๐๐ข๐ง๐๐๐ก ๐๐๐๐ฎ๐ฅ๐ฅ๐๐ก ๐
๐๐ก๐ข๐ฆ๐๐ซ. ๐๐จ๐ ๐๐ข๐ฌ๐ฐ๐๐ซ๐ข ๐๐ง๐๐ข๐ซ๐๐ง๐๐ซ. ๐๐ฆ๐๐ซ ๐๐๐ข๐ฒ๐๐ญ ๐๐๐๐ฎ๐ฅ ๐๐จ๐ก๐๐ซAll from the Department of Marketing and Entrepreneurship, Faculty of Management, UTM
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๐๐ฌ๐ฌ๐จ๐. ๐๐ซ๐จ๐. ๐๐ฎ๐ฌ๐ฎ๐ค๐ ๐๐ฎ๐ณ๐ฎ๐ฆ๐ฎ๐ซ๐Meijo University, Nagoya, Japan
๐๐ซ. ๐๐ข๐๐๐ญ๐จ๐ฌ๐ก๐ข ๐๐จ๐ซ๐ข๐๐CEO, Loaita Corporation, Tokyo, Japan
๐๐ฌ. ๐๐ฒ๐๐ฌ๐ฒ๐ ๐๐๐๐ฎ๐ฅ๐ฅ๐๐กMarketing Department, Hard Rock Cafรฉ, Puteri Harbour, Johor
This research project was a commendable effort in bringing together academia and industry to address current business challenges. The project not only produced tangible solutions for Hard Rock Cafรฉ but also strengthened academic partnerships and provided students with a rich learning experience.
