UTM and Grocermart Pte. Ltd. Force Strategic Partnership in Pioneering Marketing Research

Universiti Teknologi Malaysia (UTM) through its Faculty of Management sealed a significant partnership with Grocermart Pte. Ltd. from Singapore on January 9, 2024.

This collaboration, marked by the signing of a Memorandum of Understanding (MOU) and Memorandum of Agreement (MOA) between UTM’s Deputy Vice Chancellor (Research and Innovation), Prof. Dr. Rosli Md Illias and Grocermart’s Director, Mr. Shawn Lim, aims to pioneer advanced research in marketing.

We look forward to the continued success of this innovative venture in the years ahead!

The partnership promises exciting opportunities, including joint marketing research, student mentorship, internship programs, and collaborative projects. It also features workshops and publications focusing on digital marketing strategies and enhancements.

We look forward to the continued success of this innovative venture in the years ahead!