Assoc. Prof. Dr. Mahadi Bahari
Dr. Mahadi Bahari is an Associate Professor of Information Systems at the Faculty of Management, Universiti Teknologi Malaysia (UTM), where he has served since 1997 and currently holds the role of Deputy Dean of Research, Innovation and Development (TDPIP). He earned his Bachelor’s (1997) and Master’s (2000) degrees in Computer Science from UTM, followed by a Ph.D. in Information Systems from Brunel University London in 2013, where his research focused on the implementation of Citizen Relationship Management in Malaysian local government. His research interests span IS/IT adoption and implementation, IS healthcare and healthcare informatics, business analytics, digital transformation, AI Governance, and Smart Tourism. Dr. Mahadi has published more than 70 indexed articles in reputable journals and conferences across information systems, business management, computer science, and social sciences, with his work presented internationally in Asia, Europe, and South America. He has authored two research monographs on telerehabilitation and four books on database systems, including the award-winning A Structural Model of Healthcare Personnel Readiness for Telerehabilitation, which received the Buku Karya Ilmiah Terbaik 2021 from USIM Press. A dedicated academic mentor, he has supervised and graduated numerous Ph.D. and Master’s students and has been recognized with multiple local and international awards for his research and consultancy contributions. He also holds a Tableau Desktop certification and actively conducts capacity-building workshops on literature reviews, grant writing, and publication development.
Research Interest
IS/IT adoption and implementation, IS healthcare and healthcare informatics, business analytics, digital transformation, case study method
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
2) Using Social Media Sentiment Analytics to Assess Tourism Destination Competitiveness;
3) AI-Driven Sentiment Analysis as a Tool for Enhancing Tourist Satisfaction and Service Improvement;
4) An Integrated Sentiment–Behaviour Framework for Predicting Tourist Loyalty and Revisit Intentions;
5) Impact of Influencer-Generated Content on Tourist Sentiments and Destination Branding;
6) Government Agencies’ Readiness to Adopt AI Technology for Enhancing Public Service Delivery;
7) Digital Transformation in Public Services: A Study on the Effectiveness of Government e-Service Delivery;
8) Effectiveness of National Digital Policy Implementation in Government Agencies: A Governance and Leadership Perspective
