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Assoc. Prof. Dr. Noor Hazarina Hashim

Noor Hazarina is an Associate Professor Universiti Teknologi Malaysia where she teaches a range of courses at both the graduate and undergraduate level focused on electronic marketing, marketing research and tourism marketing. She researches on how technology influences destination image formation and how technology changes traveler’s behavior. Hazarina’s research has been published in international and local media outlets and in leading tourism and hospitality journals.

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Research Interest

Tourism Marketing, Digital Marketing, Destination Marketing and Online Consumer Behaviour.

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