Dr. Norzaidahwati is a senior lecturer and Marketing Research Group leader of AHIBS. As a leader, she is responsible to lead a group of researchers in marketing discipline to produce excellence, relevance and impact-full research outcome. The group focuses on three research areas that are: strategic marketing, marketing management and market studies. In academic field, she facilitates students in marketing for innovative product, global marketing, healthcare marketing and marketing management, for both undersgraduate and post graduate studies. She is the member of “IEOM Society International’, MyTriz- Malaysian Triz Innovation Association, Certified HRDF (Human Resource Development Fund) Trainer and Certified Moonson Sim Trainer. She is currently active in developing the commercialization skills among the researchers at national and international arena.
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Marketing of Innovation, Healthcare Marketing, Global Business Development, Services Performance.