Assoc. Prof. Dr. Sabrinah Adam
Assoc. Prof. Dr. Sabrinah Adam graduated on time from Universiti Teknologi Malaysia (UTM) with a Ph.D. in Management in 2018. She received the Best Postgraduate Student Award at the 61st UTM Convocation in 2018. She has more than five years of industry experience. She started her academic career in 2015 at Management and Science University (MSU) Shah Alam. Assoc. Prof. Dr. Sabrinah Adam has been a Senior Lecturer in the Faculty of Management (FM), UTM, since 2019. Since 2020, she has actively mentored undergraduate students and took part in Entrepreneurship and Business Case Competitions, particularly at the national level, where her team won three times. In 2024, she was recognised and received the Special Award Deputy Vice-Chancellor (Students Affairs Alumni) for the Advisor Category. She is also a certified HRDF Trainer and a certified Digital Entrepreneurship Trainer with Merit. She was appointed as Young Scientists Network by Academy Science Malaysia (YSN-ASM) for her active contributions. In year 2024, she was chosen and appointed by Academy Science Malaysia (YSN-ASM) to serve on the Executive Committee of the Young Scientists Network in 2024. Her main research interests are Entrepreneurship, Digital Entrepreneurship, Online Business, Knowledge Management, Business, Management and Talent Development. She is now seconded to Centre for Community and Industry Network (CCIN) under Deputy Vice Chancellor (Research and Innovation) office as Deputy Director in April 2023 and present.
Indexed-Articles (Scopus & Web of Science)
1. Adam, S., Mohd Fuzi, N., Ramdan, M. R., & Ismail, A. F. M. F. (2025). The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention. Sage Open, 15(1). https://doi.org/10.1177/21582440241305361 (LINK: https://journals.sagepub.com/doi/full/10.1177/21582440241305361) -WOS Q2
2. Al Jameel OS, Adam S (2025), “Driving sustainable development: exploring social entrepreneurial behavior in Saudi Arabia universities”. Foresight, Vol. 27 No. 4 pp. 864–885, doi: https://doi.org/10.1108/FS-03-2024-0057 (LINK: https://www.emerald.com/fs/article-abstract/27/4/864/1249703/Driving-sustainable-development-exploring-social?redirectedFrom=fulltext)- SCOPUS
3. Abubakar, A., Ramdan, M. R., Salleh, N. Z., Mastor, N. H., Ting, C. J., & Adam, S. (2025). Perceived Authenticity, Destination Image, and Employee Attitude on Medical Tourist Revisit Intention: The Role of Perceived Satisfaction in Moderation. Sage Open, 15(4). https://doi.org/10.1177/21582440251363311 (LINK: https://journals.sagepub.com/doi/10.1177/21582440251363311)- WOS Q2
4. Osama, A. J., & Adam, S. (2024). The Antecedents and Driving Factors of Social Entrepreneurial Behavior in Saudi Arabia. A Systematic Literature Review from the Last Decade. Sage Open, 14(2). https://doi.org/10.1177/21582440241257487 (Original work published 2024)- WOS Q2
5. Sinnaiah T, Adam S, Mahadi B (2023), “A strategic management process: the role of decision-making style and organisational performance”. Journal of Work-Applied Management, Vol. 15 No. 1 pp. 37–50, doi: https://doi.org/10.1108/JWAM-10-2022-0074 (SCOPUS)
6. Mohd Fuzi N, Habidin NF, Adam S, Ong SYY (2022), “The relationship between environmental cost on organisational performance and environmental management system: a structural equation modelling approach”. Measuring Business Excellence, Vol. 26 No. 4 pp. 496–507, doi: https://doi.org/10.1108/MBE-03-2021-0039 (SCOPUS)
7. Adam, S., Fuzi, N. M., Ramdan, M. R., Mat Isa, R., Ismail, A. F. M. F., Hashim, M. Y., Ong, S. Y. Y., & Ramlee, S. I. F. (2022). Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia: The Mediating Role of the Knowledge Management Process. Sustainability, 14(9), 5081. https://doi.org/10.3390/su14095081 (WOS Q1)
8. Fuzi, N. M., Adam, S., Ramdan, M. R., Ong, S. Y. Y., Osman, J., Kolandan, S., Ariffin, S. Z. M., Jamaluddin, N. S., & Abdullah, K. (2022). Sustainability Management Accounting and Organizational Performance: The Mediating Role of Environmental Management System. Sustainability, 14(21), 14290. https://doi.org/10.3390/su142114290 (WOS Q1)
9. Ghani, N. A., Teo, P.-C., Ho, T. C. F., Choo, L. S., Kelana, B. W. Y., Adam, S., & Ramliy, M. K. (2022). Bibliometric Analysis of Global Research Trends on Higher Education Internationalization Using Scopus Database: Towards Sustainability of Higher Education Institutions. Sustainability, 14(14), 8810. https://doi.org/10.3390/su14148810 (WOS Q1)
10. MOHD ROSDI, S. A., RAMDAN, M. R., ADAM, S., FUZI, N. M., ABDUL RAZAK, A., & JAMALUDIN, N. A. (2022). Distribution-Support Technologies in Commercialisation: The Malaysia Research Universities (RU) Experiences. Journal of Distribution Science, 20(11), 11–17. https://doi.org/10.15722/JDS.20.11.202211.11 (SCOPUS)
Book Chapters
1. Adam, S., Zainuddin, S.A., Mohamad, S.R. (2024). Digital Technology in Circular Economy and Business: A Bibliometric Analysis. In: El Khoury, R. (eds) Technology-Driven Business Innovation: Unleashing the Digital Advantage. Studies in Systems, Decision and Control, vol 540. Springer, Cham. https://doi.org/10.1007/978-3-031-62656-2_46 (SCOPUS, Q2)
2. Adam, S., Zainuddin, S.A., Mohamad, S.R. (2024). The Determinants of Digital Payment Usage Among the E-commerce Consumers in Malaysian Sub-urban and Rural Area. In: El Khoury, R. (eds) Technology-Driven Business Innovation: Unleashing the Digital Advantage. Studies in Systems, Decision and Control, vol 540. Springer, Cham. https://doi.org/10.1007/978-3-031-62656-2_44 (SCOPUS, Q2)
3. Mohd Safian Abdul Rahman , Siti Afiqah Zainuddin ,Simona Mihai Yiannaki , Azizah Musa , Roslizawati Che Aziz , Adeneye Yusuf Babatunde , Sabrinah Adam , Siti Rohana Mohamad , and Julia Tan Yin Yin. (2025). Critical Insights into Waqf Research: A Bibliometric Review. Integrating Artificial Intelligence, Security for Environmental and Business Sustainability, Studies in Systems, Decision and Control 598, 933-946 https://doi.org/10.1007/978-3-031-91424-9_81(https://www.springerprofessional.de/en/critical-insights-into-waqf-research-a-bibliometric-review/51538378) (SCOPUS)
4. Adam, S., Fuzi, N.M., Rozan, M.Z.A. (2023). Empowering the Digital Entrepreneurship Ecosystem in Malaysian Higher Education Institution (HEI) Towards Developing Income Generation. In: Mansour, N., Bujosa Vadell, L.M. (eds) Finance, Accounting and Law in the Digital Age. Contributions to Management Science. Springer, Cham. Page 13-21 (SCOPUS)
5. Adam, S., Akhir, N.A.A.M., Fuzi, N.M. (2023). Restarting Start-Ups Post-COVID-19: The Case of Malaysian Start-Ups that Reshaped Its Business Performance. In: Mansour, N., Bujosa Vadell, L.M. (eds) Finance, Accounting and Law in the Digital Age. Contributions to Management Science. Springer, Cham. Page 23-30 (SCOPUS)
Research Interest
Entrepreneurship, Digital Entrepreneurship, Online Business, Knowledge Management, Business, Management and; Talent Development.
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
1. Entrepreneurship,
2. Digital Entrepreneurship,
3. Online Business
4. Business & Management (SME, MSME, Organisational performance)
