Dr. Alhamzah Fadhil Abbas
Dr. Alhamzah Fadhil Abbas is a Senior Lecturer at the Faculty of Management, Universiti Teknologi Malaysia (UTM), Johor, Malaysia. His academic and professional work centers on marketing, entrepreneurship, digital transformation, and sustainable business strategies areas in which he has consistently contributed through teaching, research, and industry engagement. At UTM, he teaches a wide range of undergraduate and postgraduate courses, including Marketing Research, Supply Chain Management, Social Marketing, Logistics Management, and Entrepreneurship & Innovation. He is actively involved in curriculum development, student supervision, and experiential learning projects that integrate real-world industry practices into academic training, adopting a dynamic teaching approach that emphasizes critical thinking, innovation, and the strategic use of technology in solving contemporary business challenges. His research portfolio reflects a strong interest in emerging trends shaping modern markets, and he has authored and co-authored numerous journal articles, book chapters, and conference papers published in reputable international outlets. His work often explores consumer behavior in digital environments, AI adoption in startups, sustainable marketing practices, e-commerce growth in developing economies, and bibliometric analyses of global research trends, while he frequently collaborates with international scholars on multidisciplinary research initiatives. Beyond research and teaching, Dr. Alhamzah contributes to faculty-level committees, conference organizations, and academic community engagements, supporting the advancement of knowledge in marketing and entrepreneurship and producing applied research that benefits policymakers, businesses, and society at large.
Research Interest
Digital Marketing, Marketing Analytics, Tourism Marketing, Entrepreneurship Marketing, Sustainability Marketing
Number of PhD supervisees
Availability of Supervision
Yes
Research Title Available for Supervision
1. Digital marketing
2. Entrepreneurship marketing
3. Sustainable marketing
