Dr. Alhamzah Fadhil Abbas
Alhamzah Fadhil Abbas is an Iraqi researcher and educator currently based at Universiti Teknologi Malaysia (UTM) in Johor Bahru. He holds a PhD in Management (Marketing) from UTM, focusing on the impact of intrinsic and extrinsic motivations on cyber-market mavens’ information sharing behavior. Alhamzah’s academic journey includes a Master of Business Administration (Marketing) With a strong background in marketing and business management, he has worked in Iraq universities before transitioning into UTM. His specializes in research areas including Digital Marketing, Marketing Analytics, Tourism Marketing, Entrepreneurship, and Technology Acceptance Model (TAM). He has contributed to various indexed journals with his research findings. His publications delve into consumer behavior, strategic marketing, and innovative technology applications within diverse industries.
Research Interest
Digital Marketing, Marketing Analytics, Tourism Marketing, Entrepreneurship, TAM