BACHELOR OF management (Marketing) with Honours

 

Industry driven, active and highest quality in teaching

PROGRAMME OBJECTIVES

  1. Demonstrate competency including digital and numeracy skills in solving business problems related to marketing.
  2. Practice professional ethics, good leadership qualities and possess effective interpersonal skills.
  3. Engage to lifelong learning programmes, entrepreneurial activities and adapt to global environment and societal needs.

PROGRAMME STRUCTURE AND FEATURES, CURRICULUM AND AWARD REQUIREMENTS

The course is offered on full-time mode and is based on 2 semesters academic session. The subjects are distributed and sequenced according to the level of knowledge (i.e. basic to advance). Assessment is based on formative and summative evaluation conducted throughout the semester.

Conditions for Graduation:

Graduates should fulfill all the curriculum requirements of the programme.

 

CAREER PROSPECTS

Graduates of the programme may work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing-related posts in industries within an ICT environment or in ICT-based organisations.

 

CROSS CAMPUS PROGRAMME

Students are given the opportunity to register for courses in participating local and international universities.  The grades and credits gained can be transferred for purposes of graduation.

Program Specifications

Program Name: Bachelor of Management (Marketing) with Honours

Final Award: Bachelor of Management (Marketing) with Honours

Awarding Institution: Universiti Teknologi Malaysia (UTM)

Teaching Institution: Universiti Teknologi Malaysia (UTM)

Programme Code: UT6342001 (SBSFH)

Professional or Statutory Body of Accreditation: NA

Language(s) of Instruction: Bahasa Malaysia and English

Mode of Study: Conventional

Mode of operation: Self-govern

Study Scheme: Full Time (FT) and Part Time (PT)

Study Duration:

Minimum   : 4 years (FT) / 4.5 years (PT)

Maximum   : 6 years (FT) / 10 years (PT)

For more information about the admission process, Contact ;

Email  ugrad@utm.my
Telephone 

+6075537809 / +6075537573 (International Students)

+6075537809 / +6075537632 (Malaysian Students)

Website   http://admission.utm.my

 To know more about the programmeContact;

Name: Dr. Mazilah Abdullah
Email: mazilah@utm.my

  Any inquiry about course registration, please contact:

Name: FM Academic Office
Email: academic-fm@utm.my
Telephone : +607-5610188
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