BACHELOR OF management (Marketing) with Honours

PROGRAMME OBJECTIVES

1. Demonstrate competency including digital and numeracy skills in solving business problems related to marketing.
2. Practice professional ethics, good leadership qualities and possess effective interpersonal skills.
3. Engage to lifelong learning programmes, entrepreneurial activities and adapt to global environment and societal needs.

PROGRAMME STRUCTURE AND FEATURES, CURRICULUM AND AWARD REQUIREMENTS

The course is offered on full-time mode and is based on 2 semesters academic session. The subjects are distributed and sequenced according to the level of knowledge (i.e. basic to advance). Assessment is based on formative and summative evaluation conducted throughout the semester.

Conditions for Graduation:

Graduates should fulfill all the curriculum requirements of the programme.

Curriculum Structure

• Academic Guidelines Session 2019/2020
• Academic Guidelines Session 2020/2021
• Academic Guidelines Session 2021/2022
• Academic Handbook Session 2022/2023
• Academic Handbook Session 2023/2024

CAREER PROSPECTS

Graduates of the programme may work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing-related posts in industries within an ICT environment or in ICT-based organisations.

CROSS CAMPUS PROGRAMME

Students are given the opportunity to register for courses in participating local and international universities.  The grades and credits gained can be transferred for purposes of graduation.