Guided by Assoc. Prof. Dr Thoo Ai Chin, 9 student groups from the SBSF 4023 Customer Relationship Management (CRM) class, Bachelor of Management (Marketing) undertook the challenge of identifying companies with CRM issues and offering innovative solutions via the “CRM Innovators: Student-Led Business Solutions” event, held on 14 January 2024 at the Faculty of Management UTM.
The students’ task was to propose and execute innovative solutions that could realistically improve CRM practices at companies. This event demonstrated the students’ ability and remarkable talents in tackling real CRM challenges with creativity and strategic thinking.
Esteemed panel of judges were invited, combining academic and professional expertise. Miss Tian Jun, a lecturer at the Faculty of Business and also a Talent Introduction Manager at Cangzhou Normal University, China, offered her dual insights into both academia and industry.
Mr. Jarod Chia, the National Deputy President and Johor Chapter Chairman of the Malaysia Budget & Business Hotel Association (MyBHA), brought a wealth of experience from the hospitality sector.
Our own FM Marketing alumnus, Mr. Muhammad Sufi Kamal, a 2023 graduate and executive at Bank Muamalat Malaysia Berhad provided a fresh perspective from the banking industry.
The most impressive achievement of the event came from the winning group, which successfully promoted a cafe business using TikTok, attracting 8,000 viewers. This not only earned them an RM200 cash prize, but also demonstrated the power of social media in enhancing customer engagement and CRM.
The CRM Innovators event was a resounding success, marking a significant intersection of academic theory and practical business solutions. It had brilliantly showcased how our marketing students as future business leaders are ready to apply innovative solutions in real-world settings, bridging the gap between academic learning and practical application.
The event celebrated the students’ potential and the collaborative efforts between students, faculty, and industry professionals.
This is the true value of UTM’s #InnovatingSolutions via effective mentorship!
